Brinker’s Franchise Partnership Model: Empowering Entrepreneurs, Ensuring Consistency

Introduction

Brinker’s asset‑light growth relies on a network of dedicated franchise partners who uphold brand standards while investing in local markets. By combining disciplined vetting, robust onboarding, and continuous support, Brinker ensures franchisees thrive and guests enjoy consistent experiences at every Chili’s® and Maggiano’s®.

1. Rigorous Franchisee Selection

Prospects undergo financial due diligence, operational interviews, and site‑visit evaluations. Only candidates who demonstrate both business acumen and cultural alignment—valuing people, service, and community—earn the right to join the Brinker family.

2. Comprehensive Training & Onboarding

• New Restaurant Academy: A six‑week boot camp covering brand standards, P&L management, and leadership skills.
• Brinker U® e‑Learning: Ongoing role‑based modules ensure team members at all levels stay current on best practices.

3. Ongoing Operational Support

• Performance Dashboards: Franchisees access real‑time metrics on sales, labor, and guest satisfaction—enabling proactive management.
• Local Store Marketing: Customizable templates and playbooks help tailor promotions to each community while leveraging national creative.

4. Community & Collaboration

• Franchisee Summits: Annual gatherings foster networking, idea sharing, and direct engagement with Brinker leadership.
• Peer Advisory Councils: Regional groups provide feedback on new initiatives and share best practices, ensuring continuous improvement.

Conclusion

Through a franchise model built on partnership, training, and shared values, Brinker empowers entrepreneurs to grow Chili’s® and Maggiano’s® footprints—delivering consistent quality and strong returns under the brinker banner.